Анализ рынка "Fast Food" в России

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Дипломная
Предмет:
Экономика
Страниц:
73

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Содержание

INTRODUCTION

1 GENERAL CHARACTERISTIC OF A FAST FOOD MARKET

1.1 Creation and development of a fast food (fast food)

1.2 Current condition of fast food in Russia

1.3 Franchise as the new concept of development of fast food

2 SEGMENTATION OF MARKET

2.1 General characteristic of fast food market

2.2 Segmentation of the market

2.3 Price policy

2.4 Competitive environment

2.5 Product promotion on the market

2.6 Development prospects of fast food in Russia

3 PROPOSAL FOR ACTIVITY OPTIMIZATION ON AN ENTERPRISE EXAMPLE

CONCLUSION

THE LIST OF LITERATURE

Список литературы

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