Отношения между финансовыми институтами и потребителями

Тип работы:
Дипломная
Предмет:
Маркетинг
Страниц:
56

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Содержание

Introduction

1 Relationship marketing in the financial sphere

1.1 Development of financial institutions, and changing environment

1.2 comparative analysis of experience if foreign and Russian FI in client relationship

2. Market analysis of Insurance companies and environment and their Interaction with consumers

2.1 Legislative bases of insurance activity

2.2 Client-focused marketing strategy in insurance business

2.3 Insurance agent. The insurance broker and its features

3. Development of Complex Relationship marketing strategy for Insurance Company

3.1 Characteristic of the insurance company

3.2 Analysis of financial activity of the company

3.3. Recommendations about optimization of activity of the company

Conclusion

Literature list

Список литературы

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12. Regulation of insurance in Russia//http: //insurance. infr. net/StrRinRegRF. htm

13. Sergeeva N. Features of insurance companies promotion, //Marketing, 2009.- № 8

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15. Solov’eV., Lukina A.V., Rozanova T.P., Relation marketing. -M. :Russian academy of science, 2010.- 269 p.

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