Protection of band names

Тип работы:
Курсовая
Предмет:
Английский язык
Страниц:
20

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Содержание

Introduction

Part 1. Concept of band names

Part 2. The courts and judges in USA

Part 3. Band Protection in China

Conclusion

Bibliography

Список литературы

Bibliography

1. Birkin, Michael (2007). «Assessing Band Value,» in Brand Power.

2. Diller S., Shedroff N., and Rhea D (2006) Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences. New Riders, Berkeley, CA

3. Gregory, James (2008). Best of Banding.

4. Environmental Protection in China (2009)

5. Klein, Naomi (2009) No logo, Canada: Random House

6. Kotler, Philip and Pfoertsch, Waldemar (2009). Band Management.

7. Miller & Muir (2008). The Business of Bands.

8. Olins, Wally (2007). On Band, London: Thames and Hudson.

9. White Paper: China’s Efforts and Achievements in Promoting the Rule of Law (2008)

10. Wernick, Andrew (2008). Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.), London: Sage Publications

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