Interbrand Marketing Audit

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1. The Characteristics of the brand of Nokia

2. A comparative analysis of the logos of Nokia and Sony Ericsson

3. Marketing-mix of the brand of Nokia



Список литературы


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5. Chernatony L. From the vision of the brand to the assessment of the brand. The strategic process of growth and strengthening of the brand. — M.: A group of the IMT, 2007.

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31. http://ru. wikipedia. org/wiki/Nokia#cite_note-. D0. B2. D0. B5. D0. B403_11−0

32. www. mobile-review. com/articles/2010/nokia-booklet-3g. shtml

33. www. nokia. uz/about/pressrel/2502. html

34. www. nokia. com/global/about-nokia/company/about-us/production-facilities/production-facilities/

35. www. research. nokia. com/locations

36. www. nomobile. ru/news/116 386. html

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41. scrolllock-capslock. blogspot. com/2011/05/10-largest-handset-manufacturers-first. html

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44. marketingbloga. ru/dolya-nokia-na-rossijskom-rynke-vozrosla/

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