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Список литературы


1. Aaker, D (2005): Strategic Market Management. 7th edition. Hoboken, NJ: John Wiley & Sons.

2. Abbing, E (2005): Brand Driven Innovation: fulfilling brand promise through new product development. Master thesis (Master of Design Management), Nyenrode University/InHolland, Netherlands, November 2005 (available via http: //www. branddriveninnovation. com)

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