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1. Aaker, D (2005): Strategic Market Management. 7th edition. Hoboken, NJ: John Wiley & Sons.

2. Abbing, E (2005): Brand Driven Innovation: fulfilling brand promise through new product development. Master thesis (Master of Design Management), Nyenrode University/InHolland, Netherlands, November 2005 (available via http: //www. branddriveninnovation. com)

3. Boland, R and Collopy, F (eds.) (2004): Managing as Designing. Stanford: Stanford University Press.

4. Borja de Mozota, B (2003): Design Management: Using Design to Build Brand Value and Corporate Innovation. New York: Allworth.

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7. Eckersley, M (2003): Integrated Design Strategy Management: Challenges and Opportunities. Design Management Institute Ebulletin, March 2003. Proceedings of the DMI 2002 Annual Conference (Cape Cod).

8. Friedman, K (2004): Of Course Deisgn Pays: But Who Says So, And Why? Research Report for Design for Latvia, presented at the Design Research for Competitive Advantage Conference, November 16, 2004, Riga, Lativa.

9. Goleman, D.: What makes a leader? Harvard Business Review 1998, Vol. 76, No.9

10. McBride, M.: Design Management: Future Forward. Design Management Review Summer 2007

11. Mullins, L.J.: Management and organisational behavior. (Pitman Publishing) 2004

12. Turner, R., Topalian, A.: Core responsibilities of design leaders in commercially demanding environments. 2002, Inaugural presentation at the Design Leadership Forum.

13. Zaleznik, A.: Managers and Leaders: Are They Different?. Harvard Business Review 2000, Vol. 82 No.1

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